# Lake Overview

## Overview

The Apica Lake enterprise data lake solution processes petabytes of data with consistent performance. The solution provides primary object storage with 100% indexing. You are able to choose how and where to store your telemetry data with complete flexibility, and store in our proprietary optimized data lake for highly efficient search capabilities or route to any external lake in indexed or non-indexed formats.

With InstaStore™ technology, you have infinite retention with object storage while maintaining 100% data ownership and open formats, and the solution provides 100% data indexing with real-time search and replay capabilities.

## What is Instastore?

InstaStore is a new storage paradigm built by Apica to meet the demands of modern high-volume business environments. InstaStore runs on top of any object storage. Traditional observability architectures are hampered by storage operations overheads at scale. Running out of disk space is all too common. Node failures and storage recovery are common. Tiered storage to solve these challenges introduces even more complexity without any immediate benefits. All these issues force teams to spend an inordinate amount of time dealing with storage operations vs focusing on their core expertise and business problems.

<mark style="color:orange;">Just like there is Shadow IT, there is a hidden storage tax that is paid by every enterprise.</mark> Our mission is to free observability platforms from storage operations overheads. **ZeroStorageTax** from day 1 and beyond is now possible with InstaStore.

Apica's approach to solving this fundamental problem was to make any object store a primary storage layer and make it perform like real-time storage. We cleanly decoupled Storage and Compute and made high-volume data requirements simple to install, use, and scale.

InstaStore was the culmination of over 2 years of research and development done on Zoom and Google Meet sessions due to COVID-19.

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## Benefits of Instastore

**SIMPLICITY**: Stores 100% of all data in object storage as primary data storage - no secondary tier

**QUERY READY**: 100% Indexed, searchable, comparable & mineable in real-time!

**SPEED**: Old Data or New Data - Same Time to First Byte (TTFB)

**TIME TRAVEL**: It is possible to go back in time! Go back in time and replay any old data to any target, anytime

**DATA OWNERSHIP**: 100% of data belongs to you, not Apica

**EFFICIENCY**: No storage management projects. Ever.

**OPENNESS**: Open data format eliminating vendor lock-in and guaranteeing future-readiness

**FLEXIBILITY**: Works with environments of any size – small to large


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